Free interactive tool
How fast is your CRM data decaying?
Enter your database size and age to see exactly how many records have gone stale — and what it's costing your business.
Select Your Sales Motion
Choose the profile closest to your business. This adjusts all parameters to match your sales reality.
Consultative sales with 5-8 stakeholders per deal. Your team runs 15-30 active opportunities each with 3-6 month cycles. Data decay hits hardest when champions change roles mid-deal — you lose your internal advocate and the deal stalls without warning.
Your Database
Total contacts and leads in your CRM -- active prospects, past customers, event attendees, and marketing leads combined.
Monthly new contacts from all sources: inbound leads, SDR prospecting, events, and referrals. Slows database aging but does not fix existing stale records.
Months since your database was last verified or enriched. If never enriched, use your database age. Most B2B companies go 12-24 months between enrichment cycles.
Your Sales Process
Your average closed-won deal value. Larger deals involve more stakeholders and longer cycles, making contact accuracy more critical.
Quota-carrying Account Executives on your team. Each rep loses hours chasing outdated contacts. Do not include SDRs or managers.
Average contacts per company in your CRM. Includes buying committee, marketing contacts, and historical leads. SMB: 5-15 / Mid-market: 20-40 / Enterprise: 50-100+.
How Your Data Decays Over Time
Field-level degradation based on your database parameters
What this means for your business
Real-world impact based on your inputs above.
Your database is losing approximately 498 records to decay every month.
How we calculate these numbers
Stop guessing. Start measuring.
Connect your HubSpot for a free data quality scan. See exactly which records need attention — no credit card required.