Your HubSpot data is decaying. Right now.
B2B contact data decays at 34% per year. Most teams don't know their score until a campaign flops. MarketingSoda gives your database a grade — and fixes what's broken.
The problem
Free enrichment is gone. Sync tools fall short. Manual cleanup never keeps up.
Three forces hit at once — and your database is the casualty.
HubSpot Insights discontinued
HubSpot quietly shut down their free data enrichment in March 2025. Millions of contact records stopped auto-updating overnight.
Clay and HubSpot have an unreliable relationship
Enrichment tools and CRMs weren't built to work together seamlessly. Data enriched outside HubSpot often doesn't land the way you expect — if it lands at all.
Manual cleanup never finishes
Manually cleaning contacts takes hours per week and never keeps up. By the time you finish, the data is already stale again.
How we grade
Five dimensions. One grade.
MarketingSoda scores your database across five dimensions to give you a complete picture of your data health.
Completeness
Are key fields filled in?
Accuracy
Is the data correct and current?
Freshness
When was it last enriched?
Consistency
Does it match across systems?
Uniqueness
Are there duplicates?
Three steps to a clean database.
From connection to clean data in minutes, not months.
Connect HubSpot
One-click OAuth connection. Read-only access. No data leaves HubSpot without your approval.
Get your data quality grade
Receive an A–F score across all 5 dimensions within minutes. See exactly where your database is breaking down.
Fix it automatically
Approve enrichment and deduplication jobs. MarketingSoda pushes clean data directly back into HubSpot.
HubSpot Integration
Quality scores, right where your team works
No tab switching. No exports. MarketingSoda places live data quality scores directly in the HubSpot contact sidebar — so your BDRs can prioritize with confidence on every record, without ever leaving HubSpot.
- ●Grade A–F with a 94/100 numeric score breakdown
- ●Completeness, Freshness, and Accuracy at a glance
- ●One-click enrichment trigger from within HubSpot
Quality Overview
Your entire database health, at a glance
One dashboard. Six KPI cards. Thirty-day trend lines. Everything your RevOps team needs to assess CRM health and navigate to the exact issue that needs attention — without opening a single spreadsheet.
- ●Overall database grade A with drill-down to any contact
- ●Quality score trend chart with A/B/C/D/F grade bands
- ●Live activity feed: enrichment, conflicts, and decay events
- ●8-capability nav grid for instant access to every module
Freshness Dashboard
Catch data decay before it costs you pipeline
Every field has a half-life. MarketingSoda tracks freshness across your entire CRM, shows exactly which records are decaying, and queues them for automatic refresh — before bad data reaches your reps.
- ●89% fresh / 6.5% stale / 4.5% expired at a glance
- ●Field-level freshness bars across email, phone, title, and more
- ●Stale records table with one-click queue for automatic refresh
Built for the people who live in HubSpot.
MarketingSoda is purpose-built for the professionals who own data quality.
RevOps Manager
You built the scoring model. Bad data breaks it.
When lead scores rely on complete, accurate data, every dirty record is a missed opportunity. MarketingSoda keeps the foundation clean.
Marketing Operations
Your lists are only as good as your database.
Segmentation, personalization, and deliverability all depend on data quality. Stop guessing. Start grading.
Demand Generation
Campaign ROI drops when 30% of contacts are stale.
Stale data means wasted ad spend, low open rates, and pipeline leakage. A clean database is your biggest lever.
500+
professionals on the waitlist
RevOps managers, marketing ops leaders, and demand gen teams are already signed up. Don't let bad data cost you another quarter.
Get your data quality grade. Free.
No credit card. No commitment. Just clarity on your HubSpot health.