Your HubSpot data is decaying. Right now.
B2B contact data decays at 34% per year. Most teams don't know their score until a campaign flops. MarketingSoda Refine™ gives your database a grade — and fixes what's broken.
Limited availability
Founding Member Program
We're selecting 50 marketing teams to shape how MarketingSoda Refine works. Founding members get permanent perks and real influence over what we build.
Pricing locked in for life
The price you start at is the price you keep — even as plans increase for new customers.
25% off your entire first year
Immediate discount on any plan — Starter, Pro, or Scale.
Priority access to new features
Access new capabilities before general availability.
Direct input on the product roadmap
Quarterly roadmap review sessions — your feedback shapes what we build next.
Personal onboarding
1:1 onboarding call to configure MarketingSoda Refine for your HubSpot setup.
Curated cohort of 50 peers
Join a private community of marketing operations leaders who care about data quality.
The real cost
Your data tools enrich once and walk away. Your business pays every day.
The marketing data industry has built a $15 billion ecosystem around a broken promise: that enriching your CRM once is enough. It isn't. B2B data decays 30–70% per year. Your enrichment vendor doesn't track it. Your CRM can't measure it. And every campaign, sequence, and forecast downstream pays the price.
Can't measure CRM data health
Without a quality score, you can't report data health to leadership or justify your enrichment spend.
76% of CRM data is inaccurate
Tools scale by headcount, not value
Per-seat pricing means every new hire increases cost without improving data quality.
Team grows 8→15, cost nearly doubles
Credit-based pricing is unpredictable
You can't forecast monthly spend. CFO conversations become adversarial when invoices land 40–100% above quotes.
40–100% above initial quotes
Vendor lock-in through opaque systems
You can't bring your own API keys or use existing provider subscriptions. Switching costs are manufactured, not earned.
No BYOK option available
3–5 tools but no single source of truth
Each tool has its own data model, credit system, and version of 'enriched.' The result is reconciliation overhead, not clarity.
5+ logins, 5 credit systems
Can't measure CRM data health
Without a quality score, you can't report data health to leadership or justify your enrichment spend.
76% of CRM data is inaccurate
Tools scale by headcount, not value
Per-seat pricing means every new hire increases cost without improving data quality.
Team grows 8→15, cost nearly doubles
Credit-based pricing is unpredictable
You can't forecast monthly spend. CFO conversations become adversarial when invoices land 40–100% above quotes.
40–100% above initial quotes
Vendor lock-in through opaque systems
You can't bring your own API keys or use existing provider subscriptions. Switching costs are manufactured, not earned.
No BYOK option available
3–5 tools but no single source of truth
Each tool has its own data model, credit system, and version of 'enriched.' The result is reconciliation overhead, not clarity.
5+ logins, 5 credit systems
How we grade
Five dimensions. One grade.
MarketingSoda Refine scores your database across five dimensions to give you a complete picture of your data health.
Completeness
Are key fields filled in?
Accuracy
Is the data correct and current?
Freshness
When was it last enriched?
Consistency
Does it match across systems?
Uniqueness
Are there duplicates?
Three steps to a clean database.
From connection to clean data in minutes, not months.
Connect HubSpot
One-click OAuth connection. Read-only access. No data leaves HubSpot without your approval.
Get your data quality grade
Receive an A–F score across all 5 dimensions within minutes. See exactly where your database is breaking down.
Fix it automatically
Approve enrichment and deduplication jobs. MarketingSoda Refine pushes clean data directly back into HubSpot.
HubSpot Integration
Quality scores, right where your team works
No tab switching. No exports. MarketingSoda Refine places live data quality scores directly in the HubSpot contact sidebar — so your BDRs can prioritize with confidence on every record, without ever leaving HubSpot.
- ●Grade A–F with a 94/100 numeric score breakdown
- ●Completeness, Freshness, and Accuracy at a glance
- ●One-click enrichment trigger from within HubSpot
Quality Overview
Your entire database health, at a glance
One dashboard. Six KPI cards. Thirty-day trend lines. Everything your RevOps team needs to assess CRM health and navigate to the exact issue that needs attention — without opening a single spreadsheet.
- ●Overall database grade A with drill-down to any contact
- ●Quality score trend chart with A/B/C/D/F grade bands
- ●Live activity feed: enrichment, conflicts, and decay events
- ●8-capability nav grid for instant access to every module
Freshness Dashboard
Catch data decay before it costs you pipeline
Every field has a half-life. MarketingSoda Refine tracks freshness across your entire CRM, shows exactly which records are decaying, and queues them for automatic refresh — before bad data reaches your reps.
- ●89% fresh / 6.5% stale / 4.5% expired at a glance
- ●Field-level freshness bars across email, phone, title, and more
- ●Stale records table with one-click queue for automatic refresh
How MarketingSoda Refine™ compares
Other tools enrich. Refine™ protects.
Most tools stop at enrichment. They fill in missing fields and move on. MarketingSoda Refine™ manages the entire data quality lifecycle: enrich, score, validate, monitor, and protect.
Clay
Clay is the industry leader in waterfall enrichment, with 150+ data providers and a powerful workflow builder for technical teams.
But Clay enriches your data once and walks away. No quality scoring, no decay detection, no validation. Within six months, 30–70% of that data is outdated. Refine™ picks up where Clay stops.
Apollo.io
Apollo.io offers a massive 275M+ contact database with affordable per-seat pricing, making it popular for sales teams.
But Apollo’s Data Health Center is a dashboard, not a quality management system. Real-world email accuracy hovers around 65–70%, with no post-enrichment validation. Refine™ delivers the quality layer Apollo lacks.
HubSpot Breeze
Breeze Intelligence is built into HubSpot with zero setup. Free standard enrichment is included with Core Seats.
But Breeze relies on a single data source with roughly 40% field coverage. No quality scoring, no decay detection, no multi-provider fallback. Refine™ layers on top of HubSpot to fill these gaps.
| Feature | Refine™ | Clay | Apollo.io | Breeze |
|---|---|---|---|---|
| Data Quality Scoring | ||||
| 7-dimension quality scoring (A/B/C/D/F) | ||||
| Per-field confidence scores (0–100) | ||||
| Quality trend dashboards | ||||
| Source provenance tracking | ||||
| Decay Detection | ||||
| Exponential per-field decay modeling | ||||
| Automatic re-enrichment triggers | ||||
| Field-level freshness tracking | ||||
| Proactive staleness alerts | ||||
| Post-Enrichment Validation | ||||
| Email deliverability verification | ||||
| Phone number validation | ||||
| Address standardization | ||||
| Pre-import data intelligence | ||||
| Data Enrichment | ||||
| Multi-provider waterfall enrichment | ||||
| BYOK (Bring Your Own Key) | ||||
| 80%+ field coverage | ||||
| AI research agent | ||||
| Campaign Quality Protection | ||||
| Quality gates (block bad data) | ||||
| Quality-based lead routing | ||||
| Automated remediation workflows | ||||
| HubSpot Integration | ||||
| HubSpot Marketplace app | Native | |||
| CRM sidebar quality grade card | ||||
| Custom workflow actions | Native | |||
| Bidirectional data sync | Native | |||
| Deduplication | ||||
| Probabilistic matching (Fellegi-Sunter) | ||||
| Fuzzy + phonetic + nickname matching | ||||
| Confidence-scored merge decisions | ||||
| Real-time duplicate prevention | ||||
| Pricing Transparency | ||||
| Published, transparent pricing | ||||
| BYOK — pay provider rates directly | ||||
| No credit expiry pressure | ||||
| Contact-based, not per-seat | ||||
Comparison data last verified: March 2026
Data Quality Scoring
Decay Detection
Post-Enrichment Validation
Data Enrichment
Campaign Quality Protection
HubSpot Integration
Deduplication
Pricing Transparency
Comparison data last verified: March 2026
Built for the people who live in HubSpot.
MarketingSoda Refine is purpose-built for the professionals who own data quality.
RevOps Manager
You built the scoring model. Bad data breaks it.
When lead scores rely on complete, accurate data, every dirty record is a missed opportunity. MarketingSoda Refine keeps the foundation clean.
Marketing Operations
Your lists are only as good as your database.
Segmentation, personalization, and deliverability all depend on data quality. Stop guessing. Start grading.
Demand Generation
Campaign ROI drops when 30% of contacts are stale.
Stale data means wasted ad spend, low open rates, and pipeline leakage. A clean database is your biggest lever.
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data-obsessed HubSpot teams on the waitlist
RevOps managers, marketing ops leaders, and demand gen teams are already signed up. Don't let bad data cost you another quarter.
RevOps | Marketing Ops | Demand Gen
Get your data quality grade. Free. No credit card.
No commitment. Just an honest grade on your HubSpot data.