Getting Started

Account Setup Guide

Get started with MarketingSoda Refine, from joining the waitlist to running your first scan and exploring the Founding Member program.

Overview

This guide walks you through getting started with MarketingSoda Refine™, from joining the waitlist to running your first database health scan and understanding what comes next.


Joining the Waitlist

Step 1: Visit the Homepage

Go to marketingsoda.ai.

Step 2: Enter Your Work Email

In the email signup field, enter your work email address (e.g., you@yourcompany.com).

Note: Personal email addresses (Gmail, Yahoo, Outlook, Hotmail, etc.) are not accepted. MarketingSoda Refine is a B2B platform and requires work email verification.

Step 3: Submit

Click the signup button. You will receive a confirmation that you have been added to the waitlist.

What You Get as a Waitlist Member

  • First-to-know access when MarketingSoda Refine launches
  • Periodic updates on product development
  • Invitation to apply for the Founding Member program
  • Access to the free database health scan

Running Your Free Database Health Scan

The free database health scan is available to everyone -- you do not need to be on the waitlist to use it.

Prerequisites

  • A HubSpot account with contacts (any plan, including Free)
  • Admin or App Marketplace Access permissions in HubSpot
  • A modern web browser (Chrome, Firefox, Safari, or Edge)

Step-by-Step

  1. Navigate to the audit page: Visit marketingsoda.ai/en/audit.
  2. Click "Connect Your HubSpot": You will be redirected to HubSpot.
  3. Authorize read-only access: Click "Grant access" on the HubSpot screen. MarketingSoda Refine only requests crm.objects.contacts.read permission.
  4. Watch the scan progress: Stay on the page while your contacts are read and scored. This takes 2-5 minutes.
  5. Unlock your full report: After the scan completes, fill out the lead capture form (first name, last name, work email, company name).
  6. Review your results: Your report shows your overall grade, dimension scores, top issues, and recommendations.

For detailed instructions, see the Getting Started: Your Free Database Health Scan guide.


Understanding Your Report

Your report includes:

Overall Health Score

A composite score from 0 to 100 with a letter grade (A through F).

Seven Quality Dimensions

Each scored 0-100:

  • Completeness -- Are important fields filled in?
  • Accuracy -- Is the data correct?
  • Freshness -- Has the data been updated recently?
  • Validity -- Are field formats correct?
  • Consistency -- Is formatting standardized?
  • Uniqueness -- Are there duplicate contacts?
  • Enrichment Coverage -- Do contacts have professional enrichment data?

Top Issues and Recommendations

Up to five issues prioritized by severity, with specific recommendations on what to fix first.

For a deep dive into interpreting your results, see Understanding Your Audit Results.


Founding Member Program

What It Is

The Founding Member program is a curated cohort of 50 marketing professionals selected to shape MarketingSoda Refine's direction. It is an invitation to apply, not an automatic enrollment.

Who Qualifies

  1. HubSpot Professional or Enterprise user (any Hub)
  2. 10,000+ contacts under management
  3. Role: RevOps, Marketing Ops, Demand Gen, or HubSpot Admin
  4. B2B company

What Founding Members Get

BenefitDescription
Founding member pricing locked for lifeThe price you start at is the price you keep
25% off your entire first yearImmediate discount on any plan
Priority access to new featuresAccess before general availability
Direct input on the product roadmapQuarterly roadmap review sessions
Personal onboarding1:1 onboarding call with the founding team
Curated peer cohortJoin 50 peers who care about data quality

What Founding Members Commit To

  • Be an active HubSpot Professional or Enterprise user
  • Provide quarterly feedback on product direction (~30 min/quarter)
  • Engage with the founding member community

How to Apply

  1. Visit the founding member section on the homepage or the beta page.
  2. Fill out the application form with your qualifying details.
  3. Applications are reviewed on a rolling basis.
  4. Accepted members are notified by email.

Beta Partner Program

What It Is

The Beta Partner program selects 10 companies from the Founding Member pool for the deepest level of engagement. Beta Partners get free, full access during the beta period in exchange for structured feedback and collaboration.

Additional Commitment (Above Founding Member)

  • Monthly structured feedback sessions (~2 hours/month)
  • Share anonymized usage data
  • Provide a case study or testimonial if results are positive

Additional Benefits (Above Founding Member)

BenefitDescription
90 days of free, full accessZero cost during the entire beta period
Launch-day pricing locked permanentlyDeeper discount than founding members
Dedicated Slack channelDirect communication with the product team
Weekly 1:1 calls30-minute weekly sync with the product team
Co-development partnershipYour workflows directly shape the product

How to Apply

  1. You must first be accepted as a Founding Member.
  2. On the beta application page, check the option to be considered for the Beta Partner program.
  3. The 10 slots are highly competitive and based on alignment with MarketingSoda Refine's product focus.

What Comes Next

After Your Free Scan

Your free scan is a snapshot of your HubSpot data quality today. MarketingSoda Refine is building toward a full platform that will provide:

  • Continuous monitoring -- Real-time quality scoring that updates as your data changes.
  • Automated remediation -- Rules that automatically fix data quality issues.
  • Waterfall enrichment -- Multi-provider enrichment that fills 80-95% of missing fields.
  • Deduplication engine -- AI-powered duplicate detection with merge safety nets.
  • Quality gates -- Prevent campaigns from launching against bad data.
  • Data decay detection -- Alerts when contacts become stale.
  • Standardization -- Automatic normalization of inconsistent data.

Staying Informed

  • Join the waitlist to be notified when the full platform launches.
  • Apply for Founding Member status to get priority access and pricing benefits.
  • Follow our blog at marketingsoda.ai/en/blog for data quality insights.

Getting Help